Mic rockers, tastemakers, fast lap legends, and runway slayers. These are the creators who help us explain RSRV to the world.
Reservists are the ambassadors who represent the RSRV ethos. From musicians and artists to athletes and icons, they are the individuals who blur the lines between art and racing and embody the RSRV intention. RSRV acknowledges and extends gratitude to these individuals for their craft, creativity, vision, and contributions to doing cool things and making people happy. Since day one, this collective of cultural signal boosters has flown the flag and repped the squad around the world. Salute.
Destroy Lonely
In addition to the sonic imprint he’s leaving with his music, Destroy Lonely is breaking necks with his eccentric and creative style. He is a vanguard of the post-Virgil era of street couture. Part of his repertoire has been heavily inspired by motorsports, and he frequently layers Alpinestars technical apparel into his fits. Lone’s been down since launch, when he took to Instagram last summer in a noir-esque exercise of darkmode style, flexing the RSRV RACECRAFT Jacket and Slate Balaclava. Since then, he’s stayed dipped in RSRV and is always down for the function. From our F1 party with Miami icon The Webster, to our recent Paris Fashion Week party, Lone always pulls up.
Trevor Stewart
Trevor Stewart has been able to dominate the rutted-out whoop section that has long existed between Motocross and fashion. He planted his flag in 2021 when he took to IG with a quick video of him ripping Glen Helen motocross track, rocking Rick Owens and Off White. He didn’t just bridge racing and fashion, he built a 90 ft. double across the canyon and heel clicked it. Since then, he’s raised eyebrows within the MX industry, but caught the attention of important people in fashion, art, and culture. Needless to say, what he does makes sense to us, so of course, he’s on the squad. Trevor popped out at our Miami F1 event this year and regularly incorporates RSRV pieces into his wardrobe. He recently posted an impromptu drip check on his main with the Tech Tank and Neo Bat Leather Pants from the Revamped collection.
Marc Marquez
While some Reservists break down barriers with music, art and style, others do it with wheels and internal combustion. Marc Marquez is the latter. With 6 MotoGP championships etched into his leathers, this elbow-dragging “Ant of Cervera” has dominated MotoGP since he was just 15 years old. He is the youngest World Champion in the history of MotoGP, taking his first title at just 20. He’s relied on Alpinestars technical apparel throughout his career and has won all of his championships in Alpinestars. So yes. Of course he’s a Reservist. He was recently spotted at the Austin round of MotoGP this year cookin’ the fit in a RSRV Threadline Leather Jacket.
Usher
Usher is more than a music icon—he’s a blueprint. He’s ATL royalty and an R&B architect, shaping the sound, style, and swagger of every era he’s touched. Decades deep, he stays at the leading edge of style. Hence, his team’s recent request for custom RSRV pieces for his Past, Present, Future tour. Ush and his dancers rocked custom pieces from the Resurgence collection on stage at a number of 2025 tour stops.
Maluma
Maluma isn’t just global—he’s inevitable. The Colombian artist blends reggaeton heat with fashion-week refinement, portal-jumping between stadiums and couture front rows with ease. He’s a master of duality: suave but street, polished but raw. He’s found comfort in that in-between and we’re happy to meet him there. That’s where we met him recently when he bum-rushed a Medellin homecoming stage fresh in the RSRV Hagaze Leather Jacket and Pants.
Lando Norris
A Bristol-born British boy racing for one of the most iconic British teams in racing history— McLaren. After winning his maiden F1 in Miami in 2024, Lando continues to drop jaws and snag podiums. He relies on Alpinestars for protection, performance, and comfort when he’s on the track, so of course he’s leaning on RSRV for off-track swag. He wore the RACECRAFT jacket en route to the paddock at the Monaco GP last year and continues to break necks in the paddock in various RSRV pieces.
Jordan Rand
Jordan is as comfortable on a runway as she is in a paddock. Model, athlete, motorcycle ambassador, and advocate of inclusion in motorsports, she is a 5’ 11” mixed-race embodiment of what RSRV is all about. Fusion, expression, performance, and style. She rides bikes, slays runways, and styles herself with influences from, and elements of both. As part of a series of looks/posts she calls “racing fashion,” Jordan incorporated the RSRV Armor Hoodie and Shield Hat into a styling exercise where she combines racing and fashion. She is speaking our language.
Jason Anderson
Jason is the man. El Hombre to his friends, fam, and fans. He rides dirt bikes fast, creates rad content, and dresses well. His style on and off the bike is effortless and smooth, but somehow aggressive and intentional as well. RSRV needed to be repped in the AMA paddock and of course, Jason was going to do it. The 2018 450SX champ flexed the Armor Hoodie before the Hangtown round of the 2024 MX season.
Fabio Quartararo
El Diablo. A devilish force in MotoGP. His performance on the bike awarded him the 2021 MotoGP championship, as well as multiple race wins and championships in the Moto2 and Moto3 classes. Fabio is also a conspicuous character off the bike, renowned for his streetwear and couture-infused tendencies. He is a Dolce and Gabbana brand ambassador, Alpinestars athlete, and right in between the two, he is a Reservist. He’s often rocking RSRV in the paddock and in the streets and he helped launch the Revamped collection with a stylized insta campaign shot by renowned MotoGP photographer Rob Gray.
Daniel Ricciardo
Daniel Ricciardo is one of the most beloved Formula 1 drivers of all time. While Americans might have only recently discovered his charisma, personality, and style after Netflix decided to chase him around the paddock, the rest of the world has been knowin’ about the “Honey Badger” and his antics. Daniel’s style is effortless and always seems appropriate. From Miami to Singapore, and especially his home race in Melbourne, Daniel’s pre, and post-race fits always match the vibe. At last year’s Canadian GP, the vibe was RSRV.
